Bio

Bernd Kroeber is an esteemed creative director known for his distinctive blend of sensual elements and modern clarity, significantly influencing women’s fashion. His career began at top international fashion houses, earning accolades such as the Italian Oscar de la Mode and a Teen’s Choice Award, and included roles in designing official uniforms for Lufthansa Airlines and the German national soccer team.

Educated at the University of Hanover and Central Saint Martins in London, Bernd mastered draping, sewing, pattern making, and sketching. He refined his skills in Savile Row tailoring under Tom Gilbey, then progressed through roles at Hussein Chalayan and Donna Karan. At Strenesse, he rose from Designer to Design Director, a position he later held at Elie Tahari.

In 2008, Bernd joined BCBGMAXAZRIA GROUP as Design Director, revitalizing the brand and later serving as Executive Vice President of Design and Creative Director for BCBGMAXAZRIA, Herve Leger, and BCBGeneration. His leadership unified these brands with a clear, visionary approach.

In January 2021, Bernd founded BORN2KREATE, focusing on luxury comfort wear, and launched B2Klab, a forward moving skin solution.

In 2022, Bernd took charge of creating a new luxury lifestyle brand for Yogaworks, and in 2023 started to revamp Eastern Mountain Sports, showcasing his forward-thinking leadership in the fashion industry.

His profound business acumen has enabled him to successfully guide brands from concept to consumer, staying true to their DNA.