Throughout his career, Bernd Kroeber's signature romanticism and infusion of sensual elements into clean modern designs have shaped the many brands in his portfolio and continues to transform women's fashion.
As a young man, Bernd began working for top international fashion houses, receiving numerous honors involving his work, including the Italian Oscar de la Mode, a Teen’s Choice Award and was part of the teams who created the official uniforms for Lufthansa Airlines and for the German national soccer team.
His distinguished career in fashion began at the University of Hanover and at Central Saint Martins in London, where he received traditional training in draping, sewing, pattern making and sketching. Bernd refined his skills under Tom Gilbey in made-to-measure Savile Row tailoring, before working as a Design Assistant at Hussein Chalayan and Donna Karan.
In his eight years at Strenesse, he rose from Junior Designer to eventually become Design Director. He later worked as Design Director for Elie Tahari. Bernd’s clear vision and leadership skills delivered notable successes at each of these brands, earning him quick promotion and widespread industry recognition.
In 2008, he brought his passion and extensive experience to his role as Design Director for the BCBGMAXAZRIA GROUP, garnering both industry and consumer acclaim for his designs. As Vice President of Design, Bernd established the romantic, eclectic aesthetic of BCBGeneration, BCBGMAXAZRIA GROUP’s youngest brand.
In 2017, Bernd was named Executive Vice President of Design and Creative Director for all brands. He oversaw all aspects of design for BCBGMAXAZRIA, Herve Leger and BCBGeneration.
His aspiration - to create captivating styles that appear effortless – unites these three unique brands, setting forth a distinct vision for their future.
In January 2021, Bernd Kroeber founded his own fashion house B2Klab (BORN 2 KREATE), a kreative laboratory. The men and women’s collections are luxury comfort wear, focusing on simplicity, flexibility, and comfort.
Bernd Kroeber is known as a brand leader with a unique combination of creative assents and business acumen. He has a keen sense of the global marketplace which has enabled him to build brands from concept to consumer by staying true to the brand DNA.