Bernd Kroeber has over twenty years of experience in fashion design. As a young man, he began working for top international fashion houses, receiving numerous honors involving his work, including the Italian Oscar de la Mode, a Teen’s Choice Award and was part of the teams who created the official uniforms for Lufthansa Airlines and for the German national soccer team.
His distinguished career in fashion began at the University of Hanover and at Central Saint Martins in London, where he received tradition training in draping, sewing, pattern making and sketching. Bernd refined his skills under Tom Gilbey in made-to-measure Savile Row tailoring, before working as a Design Assistant at Hussein Chalayan and Donna Karan. In his nine years at Strenesse, he rose from Junior Designer to eventually become Design Director. He later worked as Design Director for Elie Tahari. Bernd’s clear vision and leadership skills delivered notable successes at each of these brands, earning him quick promotion and widespread industry recognition.
In 2008, he brought his passion and extensive experience to his role as Design Director for the BCBGMAXAZRIA GROUP, garnering both industry and consumer acclaim for his designs. As Vice President of Design, Bernd established the romantic, eclectic aesthetic of BCBGeneration, BCBGMAXAZRIA GROUP’s youngest brand. In 2017, Bernd was named Executive Vice President of Design and Creative Director for all brands. He currently oversees all aspects of design for BCBGMAXAZRIA and BCBGeneration. His aspiration - to create captivating styles that appear effortless – unites these two unique brands, setting forth a distinct vision for their future.
Throughout his career, Bernd’s signature romanticism and infusion of sensual elements into clean, modern designs has shaped the many brands in his portfolio and continues to transform women’s fashion.